I know how it sounds. — Amazon uses AI to present personalized product recommendations to shoppers. Their recommendations come to me like the missing items on a grocery list, where I find myself nodding — oh yeah, that’s what I forgot to purchase. …

Cut the sh*t, moms. — I’d like to say that I remember most of my inflated preconception of motherhood bliss during my first and only pregnancy, but one year later I’m simply glad to have survived it all. …

…still, think it’s the devil? — We’ve all heard at least one person refer to credit cards as the devil. For me, it was a missionary on my old college campus during my first semester. Today as an adult, I’m glad I didn’t listen. …

And increase your value. — Marketing is fundamental to what makes us human. It’s beyond the clothes, getaways, and leisure activities we purchase. Everything in life involves the process of marketing to someone or being marketed to by another. We market ourselves when looking for a mate. We market our personas on social and networking…

If you feel like your brand needs an oil change — there’s a good chance that it does. 2020 was a mess of a year that left many of us bruised, unhinged, and seeking ways to re-establish ourselves as an individual brand. Many companies faced crossroads that forced them to…

The Pantone of the Year is more powerful than you think. I’m not a mind reader, or good with predicting horoscopes, nor can I make life-changing decisions according to the phases of the moon. I however believe in the power of cognition and the underestimated financial impact of color. …

That furry guy from Sesame Street is also the epitome of entitlement in today’s society. — Somewhere in a YouTube suggestion list, delicately nestled between Peppa Pig repeats, CocoMelon, and that girl named Diana who leaks dollar signs through her eyeballs- you might be lucky to find classic episodes of good ol Sesame street. Remember those guys? Whether intentionally or not, I’ve been forced to face…

What you find could make your business soar While the purpose of Marketing Ethnography is to gain insights, it is almost impossible to do so without small partialities. By no means is it an easy task to abandon ingrained and sometimes harmless stereotypes while researching sub-societies from a social and…

Using black babies as a marketing tactic isn’t a good look — This is the first half of the email. Pretty harmless, right? What Hello Bello wants parents to see: The owners of a remarkable new baby care brand named Hello Bello, sending a reminder that they still exist and care. Awee. What others might perceive: A smiling privileged couple with a…